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The Supported Photographer Summit | Speaker information + resources

Hey! I’m so excited to team up with you to pull off something that will have impact in this industry. I’m so inspired by the impact you have in the business world and I know attendees will be most grateful for your wisdom!

The Supported Photographer Summit is a 3-day summit to help attendees build, sustain, and scale their wedding and engagement photography business.

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at hello@withhannahmurphy.com or ask over in the Facebook group.

As a speaker, you'll also get free access to the All-Access Pass!

 

 
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How it’ll all work

Let’s do a quick rundown of how the whole thing will work.

 Let’s do a quick rundown of how the whole thing will work.

The event will run from Tuesday, November 12th to Thursday, November 14th with 4-5 pre-recorded presentations running each day. These presentations will include 30-45 minutes of content (with up to a 3-minute pitch), a worksheet that follows along with or complements the presentation.

While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is recommended 

Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.

The additional Facebook live is not required. Those who did it last year had a great time and the attendees went nuts!

Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.

During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the Supported Photographer pack. This includes an All-Access Pass for the replays and worksheets as well as additional bonuses we’ll all throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Woohoo!

WHAT I'LL NEED FROM YOU

 So this all sounds great, but what kind of work does it require of you? Let’s chat about it! My goal is to make this all as easy as possible so we can all have a blast while providing great value and growing our businesses.

1. BASIC INFORMATION

The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.

This information includes:

  • Name

  • Title

  • Bio

  • Square headshot

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information super easily.

2. PRESENTATION

Next up is your presentation! This is a 35-40 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.

Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap. I could list the things to refrain from to avoid that format, but I think we’re all pretty familiar 

With that being said, you have your choice of the following presentation formats:

  • Slides

  • No slides (just your gorgeous face)

  • A mixture of the two

No matter what format you choose, you are free to use your presentation however you’d like in the future.

Your presentation should include great, actionable content. Here’s the suggested format:

  • A quick introduction

  • An overview of your topic

  • Where people go wrong with your topic and tend to overcomplicate it

  • Teaching section

  • Specific action steps

  • Up to a 3-minute pitch

  • Include questions for attendees to answer in the chat box throughout to boost engagement

Presentations are due by October 25th.e.

3. WORKSHEET

Along with each presentation will be a worksheet. There are a few reasons behind this:

  • They encourage people to take action, which increases value

  • It’s an easy way for viewer to take notes

  • We’ll be able to capture the email addresses of people interested in your topic, which you’ll receive after the event is over.

The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.

Like I said, this process is meant to be as easy as possible so you have a couple options. You can either:

  1. Create the worksheet yourself, using your own branding. With this option, you’re free to reuse it in the future however you’d like.

  2. Write out your worksheet contents and send it to me to be put into the summit’s worksheet template.

4. Summit TOOLKIT CONTRIBUTION

The Supported Photographer Toolkit will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add.

This includes things like:

  • eBooks

  • Workbooks

  • Courses (big or small)

  • 1-month memberships

  • Freebies

It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.

Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%.

Information for these resources is due on October 25th. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.

5. PROMOTION

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on August 12.

You’ll want to share using your affiliate link so you can get in on the 40% commission that will come from any Toolkit sales (50% if you've contributed a premium bonus).

Swipe copy and graphics will be available shortly.

6. LIVE PARTICIPATION

And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!

All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.

While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.

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Affiliate Details

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the Supported Photographer Summit Pack where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by Friday, November 22nd.

The commission structure is as follows:

  • 40% for all speakers

  • 50% for all speakers who include a premium bonus to the Summit Pack

The pricing structure will be:

  • $47 for 15 minutes after initial opt-in

  • $97 from October 28-November 14

  • $147 from November 15-18

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.

Just remember to use your affiliate link, which you can create or look up here (link coming soon).

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

 

 Resource Vault

Within the coming weeks I’ll email you a link to the Google Drive folder as well as update this page with links to the following:

  • Summit branding information (in case it’s helpful or you’d like to show off that you’ve been featured on your website)

  • Email swipe copy and suggested send dates

  • Social media swipe copy and suggested posting dates

  • Social media graphics

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CURRENT ACTION STEPS

Phew, that was a lot to cover! You’re awesome for making it this far!

For the sake of clarity, here are your current action steps:

  • Let me know you’re in

  • Join the speaker Facebook group

  • Provide your basic information once the link comes through

  • Sign up for your affiliate account (link to be added here shortly)

  • Let me know if you have any questions up to this point!

 

 IMPORTANT DATES

Here’s a roundup of our important dates:

  • Basic information: As soon as possible

  • Presentation and own branded worksheet: October 25th

  • Power Pack contribution information: October 25th

  • Promotion period: October 28-November 14

  • Summit dates: November 12-14

  • Summit Pack cart closes: Nov 18

  • Affiliate payouts: by Nov 22

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