5 Places to Find Blog Post Content Ideas
I recently did an instagram story asking people what their biggest struggle was… and EVERY SINGLE RESPONSE had something to do with content and marketing.
I got responses like:
“Social media planning system needs the most work”
“Email list needs work”
“Content creation needs improving”
“My biggest source of overwhelm is being consistent with content strategy”
… and honestly semi relieved with the responses because I realised I wasn’t the only one that struggled with coming up with content and staying consistent with it.
Over the last few months I wanted to really work on this area of my business. I wanted to trial multiple kinds of workflows and ways to generate ideas.
Below are 5 places that are my go to for generating content ideas.
There are two places I go to in Pinterest
The Analytics. The analytics will give you an indication for popular content that people are wanting to know more of. These analytics can help you be strategic with your content. Go to Profile -> clicks (and choose a range from the last three months)... this will then give you an idea of popular pins and popular boards that people are clicking through to the website of the pin to actually read the information
Pinterest Search Engine. I will search in a topic that is on the idea of what I want to write on, and then I can see what is popular for people to write about. For example, for this blog I could have searched, “blog content ideas” and see what people are writing about. This process isn’t about stealing ideas, isn’t about sparking inspiration and creativity for you.
Search a keyword in a relevant group and then see the questions or comments people are making around this. For example you may search ‘Pinterest’ and it may come up with questions like “how to I get rich pins,” “how many boards should I have” etc and (if you were a pinterest manager) you could then create blog posts around those topics for your ideal client.
What are some common questions people ask before working with you… Keep a bank of them, or go back through your emails with past clients and create a blog post for each question.
For example, maybe you’re a wedding photographer and people ask you about wedding timelines a lot. You could do a blog with a sample wedding timeline from a wedding you shot at and all the different shots you got.
There are so many ways you can ask on instagram or even go through similar niche’s to you and have a look at the kinds of questions they are being asked.
Some great ways to ask your audience are:
Instagram question box
Asking people to reply to your story
Asking a question in an instagram feed caption and having them reply in the comments
Email your list
This is a super simple when… send an email with a simple question or include a questionnaire. The important one with this is being intentional about your questions.
I have found that people are more likely to respond when it’s easy to answer.
For example, rather than saying, “what are you struggling with at the moment,” you could refine it too “what negative thoughts are you struggling to get rid of.”
Once you have the ideas, you need somewhere to store them. I find that having an ongoing bank of ideas helps you to constantly stay fresh with new content ideas.
I often dedicate an hour a month to doing a massive brain dump and research binge for new ideas.
I keep my content bank in Asana, here is an example of what it looks like.
I also love this shop item by Ashlyn writes and the idea of a ‘copy bank’ (*not an affiliate just love her work!)